As their creative agency on board, our first step was to decode a route that could have an instant connection with the consumers. Based on our insight, the thought team developed the campaign #ifeellife. #ifeellife is intends to educate the consumer about their nerve health and creating awareness about symptoms to help them address the issue.
The videos showcase a peek into the lives of the patients and how their daily life is affected. Through these videos, we conveyed various symptoms first that may occur due to vitamin B deficiency and how Neurobion Forte's vitamin can improve health.
For a complex topic like nerve health, we shot patient stories to build an instant connection with the consumer.
